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Book Published in 2006

From Submarines to Suburbs: Selling a Better America, 1939--1959

Based on my PhD dissertation, this book is a history of advertising strategies in the US during World War II.

For a brief summary of my book, download this abstract of a paper that I presented at the German Historical Institute (GHI) in London, December 2013. The GHI invited me to a conference they hosted about consumerism and World War II because my book is a history of advertising on the American home front during that era.

Read a review written by one of my favorite authors, published in one of my favorite academic journals:

Technology & Culture July 2007

Research Grants & Fellowships

Post-Doctoral:

• (2004, 2001) Authors League Fund

Doctoral:

• (1997) Research Fund Grant, City University of New York

• (1996) Travel-to-Collections Grant, John W. Hartman Center for Sales, Advertising, and Marketing History, Duke University

• (1996, Summer 1995, Spring 1995, 1994) Travel Grant, City University of New York

• (1995) Kristie Jayne Fellowship, City University of New York

• (1994) Helena Rubinstein Foundation Tuition Grant, City University of New York

• (1991, 1990, 1989) Program Fellowship, City University of New York

Other Achievements 

Feel free to download a PDF of my Currlicum Vitae, that has a complete listing of all my college teaching, grants/awards, degrees, publications, and public speaking engagements. 



Goolge Innovation and Achievement Award

In 2011 my teammates and I won an award for innovation and achievement in eLearning from the Sales Planning Technology Group (SPTG) at Google. Each member of the team received a bonus of $1000.

ABOUT THE AWARD:

The Google SPTG Achievement & Innovation Award rewards extraordinary contributions and innovations from across SPTG, based on peer/manager nominations and supporting data. Accomplishments fall into a wide spectrum of categories: customer happiness, driving revenue, efficiency gains, and employee satisfaction.
 
WHY WE WON:
DFA trafficking-related tickets decreased 42% from Aug-Dec 2010 after the launch of new advanced eLearning modules.

The global project team collaborated to create 25 new videos to address common client questions and reduce ticket volume. Since launching the videos in Aug 2010, customer traffic to advanced eLearning topics has increased 9% (QOQ).

MY ROLE:
25 new training videos created for DFA curriculum.

In order to reach the goal of adding 25 new training videos to our curriculum before end of Q4 2010, I innovated a workaround and was able to achieve the following:

Cut content development time in half by learning and leveraging new authoring tool, Articulate.

This increased my content creation productivity by 50%, which increased the amount of our advanced training videos by 30% in less than 2 months. 


Basically, I fashioned a workaround to reduce the amount of time I took to create a training video from 3 -5 days to 1 - 3 days.

My work in innovating a workaround and creating the training videos was instrumental in helping my team finish the project and allowed our efforts to be nominated for this prestigious Google award.